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Heineken US to Introduce Dos Equis’ New Limited Edition Exploration Variety Pack

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Core Tip: Dos Equis, a premium Mexican beer brand in the US, is set to introduce new limited edition Exploration variety pack. The new limited edition pack will

Dos Equis, a premium Mexican beer brand in the US, is set to introduce new limited edition Exploration variety pack.

The new limited edition pack will be available in a 24-bottle pack, including six bottles each of Dos Equis Lager and Ambar along with Dos Equis Roja and Invierno and two Dos Equis Mexican beer styles.

Heineken USA Dos Equis brand manager Stephanie Dexter said: "Variety packs are growing at +23%, faster than all other beer segments, showcasing that consumers today are more willing to experiment with new styles and flavor options from the brands they trust.

"Dos Equis continues its double-digit growth for the eighth consecutive year, outpacing all segments including craft beer."

Heineken will make the new pack available at Costco, Sam's Club, BJ's Wholesale and Total Wine & More in select markets from September to February 2016.

Heineken USA, a subsidiary of Heineken International, offers Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico.

It also imports European brands such as Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale.

 
 
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